Social stigmatization and attitudes towards age-related changes

Grounded in attitude to ethnicity, gender, health, age and other social variables stigmatization is deeply entrenched today's society. In the light of increasing life expectancy changing structure population, problem gerontological ageism seems be relevant. The negative view anthropometric, cognitive, physical characteristics older adults acceptable society thus adversely affecting their quality secondarily reinforcing undesirable patterns. paper outlines basic ideas about this phenomenon, psychological determinants, research data, diagnostic methods, as well possible ways overcome problem. An important task for specialists educational work at all stages interaction with patients accompanying persons.